5-Speaker Maximum [Instore Magazine]

Instore Magazine. December 2008.
[Interview with Jaya Schillinger]

Ask InStore Advice

InstoreMagDec2008Q: I’m allowed to play CDs or music from my iPod in my store, aren’t I?

You may have thought you were taking ownership of that CD and its music when you handed over your $20 in the store or to iTunes, but in reality you were entering into a legal agreement that would have done Creedence Clearwater Revival’s original record company proud. Strictly speaking, you must pay royalty fees to the artists, or you run the risk of legal trouble if you broadcast those tunes in your business, at a sales presentation or even as “hold” music on your telephone system. There are exemptions for small guys. According to the Fairness in Music Licensing Act of 1999, if your store is less than 2,000 square feet or has fewer than six speakers, you’re in the clear. If you’re bigger than that and want to stay on the right side of the law you can pay licensing fees directly to the organizations ASCAP and BMI. “Yet it’s easier to go through a music provider who pays licensing fees on your behalf,” says Jaya Schillinger, president of Inspiration, Inc., a strategic coaching company. “Some music companies that meet compliance are SIRIUSBusiness (not the home version), Muzak and DMX. There are also companies that will create customized mixed CDs designed to enhance your brand.” Another legal choice: Pipe in music from the local radio station.

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About the Author

Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.