How to Educate the Market About New and Unfamiliar Services [Day Spa Association]

DSA Ask a Coach

Q: I offer a service that is unfamiliar to most people, but is in fact very helpful for a lot of them. How do you educate the market so they know that your services are what they’ve been looking for?

A: Ah, to be a trailblazer. It can be very exciting to be at the leading edge of a new modality. Yet it can be quite challenging too. The key is…

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About the Author

Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.