Guy Kawasaki was today’s keynote speaker at the International Coach Federation annual conference in St. Louis. I’ve read several of his books over the years, but this was the first time I’ve met him in person.
His presentation was centered around the topic of innovation, with entertaining stories and examples throughout, many from his past experience working at Apple Computers. It was slightly disappointing that his content was geared more towards product companies, and he had made no effort to customize his talk for the audience of coaching professionals. However, his material is applicable to business in general and his sense of humor made the presentation lively and engaging.
I really do appreciate his tell-it-like-it-is entrepreneurialism. Guy has a venture capitalist firm and listens to business owners pitching their companies to him all the time. This seems to have given him even greater insights as to what makes a good vs. bad business idea, and he shared some great “what not to do,” examples. One such topic was mission statements, and how most of them are boring jibberish.
Guy’s newest book Rules for Revolutionaries is about innovating and marketing new products and services. I bought a copy today, so I haven’t read it yet, but it looks intriguing. The main chapter titles are, “Create like a God. Command like a King. Work like a Slave.” Just from skimming it, I can see that it’s parallel to what I heard today, but in an easy-to-read thin paperback…perfect for the busy entrepreneur who wants some inspiration about innovation.
Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.