Wouldn’t it be great if you knew when someone mentioned you or your company on a website? Google has a neat free service called Google Alerts that will let you know. It takes less than 5 minutes to set it up, so I recommend you do it as soon as you’re done reading this.
How it works is that you tell Google what keyword phrase you want monitored. Then when there is a new article in the top 20 results of webpages or top 10 results for online news stories, Google will send you an email with a link to the page.
[Read the Google Alert FAQ here.]
You can create alerts for anything you want. For your business interests, you should do these 3 immediately:
1. Your full name.
2. Your company name.
3. The name of any unique products or services your company offers.
Choose the “news & web” option, because it is the most comprehensive. I recommend setting the notification frequency to daily for those important alerts, because if there is either praise or negative reviews online, you’re going to want to know about it right away.[Sign up for Google Alerts here.]
If you are actively using the internet as a marketing tool, this is a great way to track how often your website or articles you’ve written get picked up by other sites. If you’re a speaker at conferences, you might find stories about your talk. If you have products, you might encounter online reviews about them. And if some other company pops up with your same name, you’ll know about it. This is a fabulous tool to monitor your business in cyberspace.
Don’t put this on your “someday I’ll do that,” list. Set up your Google Alerts now. Really, it just takes a couple minutes.
Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.