Does Your Spa Have an Identity Crisis? [Day Spa Association]

DSA Ask a Coach

Q: I own a nail salon and have been an Esthetician for 10 years. My biggest problem is building a skincare clientele. All they see is pedicures and manicures and think of me as only a nail technician. Does the environment of the salon affect the way clients think of you?

A: Yes, absolutely. The physical environment of your business is a lot like a restaurant. It creates a context and mood that influences people’s perception of what is served there. If what they order is delicious, the service good, and the environment clean and comfortable, they will come back. After looking at your website…

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About the Author

Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.