Over the last few years, I’ve been able to help inspire quite a few of you to jump into the blogosphere. The thing that I usually hear back from those that took the plunge is, “Wow, Jaya. That was so much easier than I thought!” Still, I get emails from readers just starting to dip their toes into the subject, who are so afraid to try it out. Usually, they’re just inexperienced. Often, they have some emotional baggage that tells them they aren’t good at computers. Both of those problems can be solved with jumping in (with both feet) and practicing.
Do-it-yourself internet marketing will always give you the most bang for your buck because it’s so much less expensive than traditional print advertising. Especially in this economy, you need to still be marketing, but in ways that are inexpensive and that also give you control to be flexible. These are some crazy, changing times! You’ve got to be able to adapt and change approaches on a dime. Internet marketing helps you do that. If you can learn to update your own website, blog, newsletter, and Twitter page–you’ve got tremendous power over your business.
For InspirationInc.com, I use InspirationalWebHosting. I’ve been on-line since 1999 and have tried various template-based ecommerce website services. Several years ago, after being very frustrated with Go Daddy’s clunky website builder, I found Inspirational Web Hosting. I like them SO much, that I contracted a licensing deal with them and they are our official web hosting division. They handle all the back end support and billing. They have a design team, too. Although what I like best about them is that it’s really easy to do yourself! It’s very similar to Microsoft Word. There are a few things that are unique to website building that you’ll learn along the way, but it’s geared towards business owners, not techs. If you’re curious, sign up for a free 10-day trial and bang around on it!
I’ve been using Typepad to build and host my blogs since 2006. They’ve gone through a few evolutions since then, but I find their platform to be easy to use and I don’t have to hassle with uploading it onto my website servers. They let you use your own domain name. They have predesigned templates (so you can start right away) or you can create your own design. They’ve got good customer service via email. Some recent changes they’ve made make it nimble and efficient. I highly recommend them. They have a free trial, too.
Setting up your first blog template will take a few hours, mostly so you can learn to navigate through the different settings. Creating a custom banner and layout will take longer.
Building a blog or website is similar to painting the Golden Gate bridge. By the time you’re finally, “finished,” you’re going to want to start over and update it. That’s because your skills will have vastly improved along the way! You’ll have to take my word on it, but by the time you’ve gone through the initial learning curve, it really starts to get fun. Those of you who are aesthetically-inclined will really gravitate towards it, once you learn how. Again, the important thing is to just get started.
The best getting started article (for the step-by-steps) is one I wrote previously: Geeky Like Me: How to Start Your Blog and Why. Many people have emailed me to say that article held their hand enough that they were able to start blogging. If you haven’t tried to create a site yet, jump on in. It’s never been easier!
Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.