Your Big WHY in Marketing [VIDEO]

Your Big WHY in Business Marketing. What is it? Why do you need one? What if you don’t know yours? I answer these questions in this video and will help you find YOUR WHY.

Show Notes:

What is it? Part of your brand story.

Why do you need one? To connect with people, be likable, help them understand your philosophy.

How people find their why:
A. Deliberate decision
B. Your story naturally evolved
C. Don’t know! Help!

These are common reasons why people get stuck on their why:

-Stumbled into their business. It’s not clear.

-Personal story isn’t relevant to your audience.

How to create a why when you’re stuck:

BELIEFS . “I believe that…” (passionate manifesto)
VISION. “I have a vision that someday…”

Links to the online groups mentioned:

Holistic Estheticians, Bodyworkers, & Coaches FB Group

Guru HQ: Mastermind for Holistic Experts 

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About the Author

Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.