Your Big WHY in Business Marketing. What is it? Why do you need one? What if you don’t know yours? I answer these questions in this video and will help you find YOUR WHY.
What is it? Part of your brand story.
Why do you need one? To connect with people, be likable, help them understand your philosophy.
How people find their why:
A. Deliberate decision
B. Your story naturally evolved
C. Don’t know! Help!
These are common reasons why people get stuck on their why:
-Stumbled into their business. It’s not clear.
-Personal story isn’t relevant to your audience.
How to create a why when you’re stuck:
BELIEFS . “I believe that…” (passionate manifesto)
VISION. “I have a vision that someday…”
Jaya Savannah - Chief Inspiration Officer. Strategy Coach for Holistic Businesses. Trainer, speaker, and writer. Spiritually aware, yet street smart. Elephant lover.